Benefits and downside of Word of Mouth Marketing

Word of Mouth is the oldest form of communication used in the medieval era of history. This method was used to deliver messages, any important news or call for war. Print and broadcast media is although the latest mode of communication, where the news can reach the extreme end of the globe with just a click. But there are various companies, whose entire business runs on the strategy of Word of Mouth Marketing. This involves in selling the products and the plan of their companies to our closest one, either they can be a family member or friends or links that you received from. This plan unlike all other plans have some benefits and loopholes for business.

Pros of Word of Mouth Marketing

• Expenditure: Huge saving of cost is done, with mouth of marketing as one has to explain the next person with verbal mode of communication. The entire advertisement of the business is carried verbally. Compared to other business one does not have to spend a huge amount on another platform (print, TV, radio) for marketing their product. A huge saving of expenditure which can be utilized for other business planning or benefits of their employee.

• Belief: When we hear something from our dear one or person whom we know, we belief them. The same strategy is used by the MLM companies for building strong market. The members of this company target the known people as they one can easily build trust. It’s easy to influence those, who can hear us and with whom we can willingly talk about your company.

• Do Not Call Registry: There are millions of numbers which are listed by people either on their block list or do not call registry. Which reduces the sales reach of multiple company, but the above plan you can reach any individual and share your thoughts and ideas and can even convince them in buying their product and becoming the member of their company.
• Spam or Promotional mail: Various promotional mail fails to directly fall in the inbox of the person we are targeting. But in word of mouth marketing, we target and talk to only those people, whom we want to hear our plan and are sure that they might be interested in doing further business with us.
• Referred Customers: It’s proved that, when we refer a product to a close one that remains in our thought for a longer period of time. These are the people who will buy your products occasionally. If your referred customers, is happy with the services, he/she will automatically or indirectly help in promoting your product, through the same medium.
• Brand Building: It is one of the difficult task, when you are new to the market, building a brand requires a lot more strategy and planning, various modes of communication are used to reach the target audience. But with the help of the given plan you can reach the target audiences and complete the brand marketing without paying a single penny. Using word of mouth communication spread faster and is more effective, than any other mode of communication.

Flaws of Word of Mouth Marketing

Every marketing strategy has some flaws. Although this marketing strategy is well is well known, but still it has few loopholes.

• Slow Communication: It’s difficult to build rapid customers. This process takes time as it becomes difficult to convince anyone easily to buy their product or become part of their members.
• Make less Clientele: As you known that it is a slow process of communication. At a single time your voice can reach minimum 10 to 20 people and who might even not be sure that, even a single person is interested in being a part of your chain. You can only reach those person, who are your regular customers or with whom you’re in regular contact. It becomes difficult to make clients on a regular basis.
• Lacks in Controlling Power: It’s not sure that the members who has recently joined your firm, will be available throughout. You can’t control every individual member of your company. You can ask your customers to tell and review their product, but you can’t force them. It’s their call whether they want or not. And, the customers who had bad experiences, might be possible that they spread a negative points of your brand, which might discourage other members in further buying your products.

There is no doubt that word of mouth marketing or MLM is one of the latest mode, to generate traffic and run the business smoothly. MLM companies are well aware that this strategy has multiple plans and to run this plan successfully, they require a software. Awapal Solutions are the right source that can provide you with the exact plan, that can help your company to run smoothly and effectively.